Heaven or Hell Records Clothing official logo Heaven or Hell Records presents

HEAVENORHELL
CLOTHING

Dark but lovely. Hand-cut, hand-stitched, hand-painted — every piece built one at a time, not off a rack. This isn't a drop. It's a lifestyle wearing you back.

Chapter II The House

Heaven Or Hell.

Founded from music. Expanded into clothing. Built by family. Made by hand.

Founder BIG PAOriginator of Heaven or Hell Records — the foundation everything else is built on.
Head Of Clothing Jaziel (JKnockaa)Designer and lead creative behind Heaven or Hell Clothing — every cut, patch, and stitch starts with him.
Group wearing Heaven or Hell Records tees outside a storefront at night, part of the Heaven or Hell family Heaven or Hell, day ones
Heaven

Lovely on purpose.

Clean lines, real fabric, quiet details that only the ones paying attention will catch. Built to be worn for years, not one season.

Hell

Dark by design.

Distressed denim, hand patchwork, raw edges left raw on purpose. Every rip and stitch is a decision, not an accident.

Records Clothing Lifestyle Apparel
Chapter III Made By Hand

Every Piece Starts On A Bedroom Floor.

No factory line, no mass production — sketch first, then straight pins, a sewing machine, and hours getting the patchwork to lay right. Nothing goes out until it's right by hand.

That's the whole philosophy: real designs, made by real hands, for people who'd rather wear something nobody else has. Step into the workroom below.

Jaziel Designer & Head of Heaven or Hell Clothing
Cutting the pattern
On the machine
Custom cross-patch denim hanging beside the Heaven or Hell Records studio banner
The studio
Inside the Heaven or Hell design studio, sneaker wall and sewing station
Where it's built
Chapter IV The Archive

Flip Through The Collection.

Every card below opens a full garment story — front, back, and the detail work in between. Tap through it like a lookbook.

Family Spotlight

Repping Heaven Or Hell On The Red Carpet

"From the bedroom floor to national television — same house, same craftsmanship."

Nephew Ja'siah Young — an Emmy-nominated actor two years running — walked the red carpet at the 2026 Children's & Family Emmy Awards in a custom look built for the occasion. Disney commissioned Heaven or Hell directly to design the suit for Ja'siah's nomination, carrying the same hand-built philosophy from the bedroom floor onto a national stage.

Ja'siah At The Emmys — Getty ↗
Chain by chain
Chapter VI Custom / One Of One

Built For You. Never Pulled From A Rack.

Every featured piece is proof of what this actually is: a jacket torn down and rebuilt, a patch stitched exactly where it needed to go. Commissioning your own piece works the same way, start to finish.

  1. Tell us what you're imagining — a reference, a phrase, a garment you already own.
  2. Jaziel discusses the design and construction with you directly.
  3. Scope and price get confirmed before anything is cut.
  4. A deposit secures your spot in the queue.
  5. The piece is built by hand, start to finish.

Or send an inquiry directly

This form activates automatically once the site is live on Netlify — no separate setup needed. Until then, the Instagram button above is the fastest way to reach Jaziel.

Front view of a one-of-one custom-rebuilt tapestry jacket
Chapter VII Support The Brand

Keep The Machine Running.

Every piece is cut, painted, and sewn by hand — fabric, thread, and hardware add up fast. If you want to kick in toward the next drop, it goes straight back into materials.

Support The Brand

A general tip toward materials, tools, and keeping the shop running — not tied to any one piece.

Custom Piece Deposit

Deposits for commissioned pieces are arranged directly with Jaziel once your design and price are confirmed — a dedicated checkout link is being set up and will appear here.

Chapter VIII Live From The House

Latest From Jaziel.

Straight from @jknockaa — new pieces, new process, new drops, as they happen.

Latest posts will appear here automatically once connected — for now, see the newest work in the Archive above, or follow @jknockaa directly.
Offline

Not Live Right Now

When Jaziel goes live — a drop, a fitting, a fashion event, or a Streamer Bus appearance — it'll surface here automatically.

Chapter IX The Drop

Shop Opens Soon.

The full Heaven or Hell Clothing collection is being finished by hand right now. Follow along for the release date, restock drops, and first access before anyone else.

Tapestry jacket previewTapestry Jacket
Records zip-up previewRecords Zip-Up
Varsity jacket previewVarsity Jacket
Cross patch denim previewCross Patch Denim
Flag patchwork shorts previewFlag Patchwork
Stay Close

Follow The Movement